South Asia comes with a beautiful diversity of culture, heritage and history. The fashion landscape of the subcontinent consists of India which is the largest country in South Asia and Pakistan with roots from the oldest civilization, the Indus Valley, in addition to many more countries originating and emerging with their unique values and lifestyles.
The Power of Fashion In India
India has fashion in its DNA. People from all walks of life, from urban cities to rural are setting trends. The craftsmanship in India has been passed down from generation to generation keeping the artisanal skills alive. While cinema was revolutionary globally, in India, it was all about the fashion. The more celebrities adorned couture the more everyone else wanted to step up. Those with the creative spark became fashion designers with some contributing immensely to the Indian fashion industry. Designers like Sabyasachi, Manish Malhotra, Rohit Bal, TarunTahiliani, Anita Dongre, Abu Jani & Sandeep Khosla, Ritu Kumar and more are now international household names.
The Influence of Fashion in Pakistan.
The Pakistani fashion industry is one of the few, holding on to their essence and authenticity in its fashion and has evolved into a glorious fashion market. A stand-out in exquisite bridal-wear, the fashion-frenzy in Pakistan has exploded in recent years, with budding designers and a boom in demand. Some reputed names in the Pakistani fashion industry are Nomi Ansari, Deepak Perwani, MianAhad, Salman Jawed, ShehlaChatoor, Mohsin Ali to name a few who have creatively contributed with their timeless designs, that have been recognised internationally, setting a benchmark.
The fashion crossroads!
India and Pakistan are just two pieces cut from the same cloth. India and Pakistan share more than just history. Similarity in fashion aesthetics was inevitable and something that is celebrated as a sustained collaboration or overlapping fashion trends by designers. The inspiration seems to have a common root despite the constant innovation in silhouettes, beauty and style, a shared sense of evolution attached to it.
The Era of Fashionistas
The craftsmanship may be centuries old, but it remains relevant and contemporary even now. Fashion is a multi-billion dollar industry and an integral part of our lives. Social media is now an extension or a selective representation of oneself. But in the recent change brought upon by the pandemic, the dynamics changed. It gave us a glimpse of the future, how to save the Earth and our natural resources, the crafts and skills wasted with items being worn only once and disposed of. And our love for these beautiful masterpieces boosted the spirit of love and popped with the idea of ‘Pre-loved’ Fashion handcrafted by top fashion designers.