The profound events of last year triggeredour lives and lifestyles to change. We went back to the basics, reflected on the important things, and connected more with ourselves and the environment around us. A new world is now emerging in 2021. In this new world, does South Asian fashion also need to change? We think it does. That’s why we founded Saritoria.
The Prelove Revolution
Saritoria started in 2020 and is the world’s first and biggest online platform for South Asian fashion resale. Our mission is to bring the prelove revolution to South Asia, empowering our community to join the global circular economy while also celebrating our culture, heritage, and craftsmanship. Sustainability is a growing trend in the West, but ithas always been partof South Asian cultures without us even being aware of it, with beautiful garments and jewellery being treasured and handed down from generation-to-generation. At Saritoria we plan to take South Asian fashion and sustainability into the new world. And along the way our community gets to save money buying unique luxury outfits and build their own fashion resale business on Saritoria. Everyone wins with prelove.
Environmentally Sound Practice
Prelove fashion is vital for the new world. Our fashion consumption contributes to 20% of the world’s wastewater and 35% of the microplastics in our oceans, not to mention more CO2than aviation and shipping combined. So, move over Tesla, your fashion choices can be even more impactful. And changing fashion is not hard. It’s as easy as changing our perspective. For us, the key is appreciating that the beauty and craftsmanshipof South Asian luxury outfitsistimeless, and an outfit that has been worn once loses none of this. A prelove model allows us all to access amazing outfits, unlock value from our wardrobes and preserve our environment at the same time.
“Letting go is even more important than adding.” — Marie Kondo
We believe that streamlining our wardrobes is not only crucial to the environment but also a key part of zillenial happiness. And ultimately, this is our mission at Saritoria. To allow you to buy smarter, wear more, enjoy your dream outfit, and then sell it on to the next dreamer. Join us in the prelove revolution. Join Saritoria.