<h3>If Not Now, Then When?</h3>The profound events of last year triggered our lives and lifestyles to change. We went back to the basics, reflected on the important things, and connected more with ourselves and the environment around us. A new world is now emerging in 2021. In this new world, does South Asian fashion also need to change? We think it does. That’s why we founded Saritoria. .<h3>The Prelove Revolution</h3>Saritoria started in 2020 and is the world’s first and biggest online platform for South Asian fashion resale. Our mission is to bring the prelove revolution to South Asia, empowering our community to join the global circular economy while also celebrating our culture, heritage, and craftsmanship. Sustainability is a growing trend in the West, but ithas always been partof South Asian cultures without us even being aware of it, with beautiful garments and jewellery being treasured and handed down from generation-to-generation. At Saritoria we plan to take South Asian fashion and sustainability into the new world. And along the way our community gets to save money buying unique luxury outfits and build their own fashion resale business on Saritoria. Everyone wins with prelove.<h3>Environmentally Sound Practice</h3>Prelove fashion is vital for the new world. Our fashion consumption contributes to 20% of the world’s wastewater and 35% of the microplastics in our oceans, not to mention more CO2than aviation and shipping combined. So, move over Tesla, your fashion choices can be even more impactful. And changing fashion is not hard. It’s as easy as changing our perspective. For us, the key is appreciating that the beauty and craftsmanship of South Asian luxury outfits is timeless, and an outfit that has been worn once loses none of this. A prelove model allows us all to access amazing outfits, unlock value from our wardrobes and preserve our environment at the same time.<h3>Soulful De-cluttering</h3>“Letting go is even more important than adding.” — Marie KondoWe believe that streamlining our wardrobes is not only crucial to the environment but also a key part of zillenial happiness. And ultimately, this is our mission at Saritoria. To allow you to buy smarter, wear more, enjoy your dream outfit, and then sell it on to the next dreamer. Join us in the prelove revolution. Join Saritoria.

Why Saritoria ?

Preloved? More like a pre-requisiteWe live in the age of abundance. While previous generations strived to make more and do more, we must strive to do less. Our issue is not lack, it's having too much. Like the clothes in our wardrobe, which might be more than we know what to do with. As we keep indulging to fill our proverbial cup, we are in the process, depleting the environment of its resources. Is there is a better way to find your new outfits, while still making a positive impact on the world? Yes, there is, and it’s called preloved fashion!Pre-loved clothing means items that have already been loved and cared for by a previous owner. With the fashion industry being a major contributor to climate change and pollution, championing preloved clothing reduces the ecological footprint of fashion. In today's world, where sustainability and social responsibility are more important than ever, buying preloved is the new cool.&nbsp;&nbsp;Preloved promises access to luxuryWe can all dress well for less. It’s inclusive and inspirational at the same time — it presents the opportunity to find high-quality clothes without the steep price tag. Your something old is also your something new in this case.&nbsp;&nbsp;It promotes circular fashionPreloved clothing has so many benefits that ripple far beyond our own wardrobe. As preloved becomes re-loved, the life of the garment gets extended thereby reducing the amount of textile waste. Keeping these clothes in circulation and out of landfills is a mindul way to shop.&nbsp;&nbsp;You are bound to discover unique items&nbsp;Preloved clothes are like a treasure trove of beautiful, one-of-a-kind pieces, each with a history we don't know of, waiting to be discovered. As fashion works in cycles, things that fall out of trend lists, often pop up on the radar again after a while. And the best way to get these back-in-trend clothes are through preloved clothing sites.&nbsp;&nbsp;Let your wardrobe fund youSelling preloved not only clears out space but is the perfect ‘wardrobe-to-wallet’ model for you to add to your revenue from the comfort of your home. The kind of side hustle we’re here for!&nbsp;Saritoria is the first-of-its-kind online store for preloved South Asian couture that makes it super easy to search, sort and filter through thousands of exclusive pieces by the best Indian designers. Known for its high quality preloved clothing, all of the items are carefully inspected and authenticated with the Saritoria seal. This means that you can trust getting well-made and lasting clothes when you shop with us.Shopping doesn't have to be a guilty pleasure anymore. With Saritoria it can be a win-win for your personal style as well as the planet, making the experience infinitely more satisfying.&nbsp;

The Importance of Preloved

It’s the era of preloved fashion. Here’s why…&nbsp;Anybody who has gone thrifting or vintage shopping before knows that there’s nothing quite like the feeling of searching high and low to finding the perfect outfit, and then coming across a truly unique buy, unlike anything else on the racks right now. That’s the magic of shopping preloved. You don't find the right clothes, the right clothes find you!In recent years, shopping for second-hand or preloved clothes has become increasingly popular. An appreciation of vintage design and a desire to create a more individualistic looks encouraged consumers to look beyond cookie-cutter fashion. According to a report by analytics firm Global Data and online store Thredup, the pre-loved clothing market&nbsp;is touted to be one of the fastest growing sectors in fashion in the next ten years. It&nbsp;is expected to overtake the fast fashion market and be worth around $64 billion in terms of revenue.&nbsp;Internationally, the biggest brands in the business have realised the potential of this opportunity and jumped on the preloved bandwagon with luxury brands like Burberry and Gucci partnering with consignment services like TheRealReal to collect and resell their pre-owned products. Walmart has also made a bet on the preloved market and entered a partnership with ThredUP to sell branded pre-owned clothes, shoes and bags online. There has also been a rise in online platforms such as ours.&nbsp;The trend of buying preloved may be nascent in India, but is certainly fast changing. In a way, preloved fashion has always been part of South Asian culture with our penchant for passing down clothes within the family and repurposing them. Now, the younger consumer is looking beyond the possessions of just their family to find designs that are easy on the pocket and environment. The pandemic only accelerated this movement towards conscious consumerism. As people de-cluttered their closets of all they had hoarded, they saw the merit in being more value-minded, in just buying but selling from their wardrobes — especially beautifully handcrafted preloved garments which may have otherwise remained unused or been discarded.Saritoria takes inspiration from these traditions which appreciate and celebrate the rich cultural heritage, beautiful craftsmanship and impeccable fit of South Asian luxury couture that deserves a second life. It is built around the pillars of&nbsp;e-commerce, community, and sustainability. Couture is well made and lasts long, and by keeping it in rotation, Saritoria celebrates its longevity.

Preloved as the global way forward

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Superbrands on Saritoria

Saritoria celebrates timeless craftsmanship and rediscovery. Therefore, it’s natural that we authenticate every piece listed with us. What begins with screening and a verification process filters down to a meticulous authentication check by our experts, who examine every little detail so that you don’t have to. And once an item is authenticated with the Saritoria Seal it’s ready for you to prelove with confidence.

The Saritoria Seal

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Welcome to Saritoria our pre-loved clothing brand! 
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